2012年7月25日星期三

Online Shopping Cart Software Abandonment

Online Shopping Cart Software Abandonment

It is much easier to lose track of the money you are spending from your bank account online than it is when shopping in person,Wholesale Online Dame Nike Free Run 2 lysegrå HotPink Hvide Sko, mainly because there are no bags to carry home. For instance,Nike Lunar Max Grå Blå Sko, once you start shopping at Ebay or Amazon or other website,Kvinder Nike SB Swoosh Høje Hæle Hvid Navy, clicks can seem unreal,see more, spending nonexistent,Christian Louboutin simples chaussures en cuir de pompe 100mmLivraison gratuite pour vous, until credit card and bank statements arrive.

However,Christian Louboutin chaussures Jenny pompe 140mmLivraison gratuite pour vous, with the economy crashing and people window shopping just to see how much they would be spending if they did purchase their desired products,Dame Nike Air Presto Hvide sorte sko, less is being spent today. The same thing happens online: Window shopping without checking out results in lack of sales. The bottom line with the ecommerce solution today is that countless online shopping carts full of items are being left abandoned on hundreds of sites each day.

What does this mean for your site? A couple main issues come up,Christian Louboutin chaussures sexy strass 100mmvente au rabais, as follows.

Shipping & Handling Issues

It affects how high you place your shipping charges. How much you are paying to ship an order to a customer based on how much the customer is paying you to ship is one of the most infuriating ratios customers look for before ordering anything online. Shipping depends on the weight of the product and how fast the customer would like to receive it.


Naturally, you have to pay the shipping fee to the shipping company, but it is also a great way to make a profit by overcharging the customer to cover the handling portion or their shipping fees. These charges may earn you some short term, but as customers see that you are charging $10 for shipping and only having to pay $3 to have it shipped,Nike Air Presto Sko Hvid Blå Rød, they will start to look elsewhere for their online products.

Comparison Shopping

Comparison shopping around on the web results, just as it does offline. This is one of the other main causes of abandoned shopping carts in online stores. People naturally want to get the products that they need or just have to have without paying the highest prices around for them, especially now that every penny is grasped so tightly. So they place items in carts, add up shipping and handling costs for a total, then bail and buy elsewhere where it cheaper or improvise.

In short, what most customers are doing is they are bringing up competitor sites and adding the items into each of the opposing shopping carts. The one that rings in the lowest is the cart that they choose while the other cart is left abandoned with the items still inside.


So examine your shopping cart check out abandonment rates. Review
your shipping and handling fees and your competitors?rates for basic
prices as well as these fees, and adjust yours accordingly to compete or add more value to the purchase.

To get more info about ecommerce shopping cart software or other ecommerce solutions,Mbt Karani schwarz Herren, please visit: http://www.1AutomationWiz.com or see us at: http://www.youtube.com/1automationwiz

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